Practical notes on websites, search and growth.

How Amazon PPC agencies charge (flat fee vs % of ad spend), what management should include, and how to judge results with ACoS and TACoS.

How AI assistants choose which businesses to recommend, the four things you can control, and a simple monthly check to see if it’s working.

A simple margin test to decide whether Etsy Ads will make or lose you money, which listings to advertise, and when to pause.

What monthly SEO really costs in 2026, what each price level buys, and the red flags to avoid. With our own published SEO prices.