FREE TOOL · AD ROI CALCULATOR
Ad ROI calculator: see what your ad budget should bring back.
Enter your budget, cost per click, conversion rate and order value to see your return on ad spend, cost per sale or lead, break-even point and profit. Works for Google Ads, Meta, TikTok and LinkedIn.
Your numbers
The starting values are examples only. Replace them with your own numbers for a real answer.
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How to read your result
ROAS
Revenue divided by ad spend. A ROAS of 3x means every $1 spent brings back $3 in sales.
Break-even ROAS
1 divided by your gross margin. Below this number, ads cost more than the profit they create.
Cost per sale or lead
Ad spend divided by conversions. Compare it with what a customer is worth to you over time.
If the numbers don’t add up, the fix is usually one of three things: better targeting to lower cost per click, a stronger landing page to lift conversion rate, or offers that raise order value. See PPC management, social media advertising or landing page design, or read PPC vs SEM vs social media ads.
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